Pakistan is one of the most climate-vulnerable countries in the world. Every year, rising temperatures and shifting rainfall patterns are hurting our farmers — especially cotton growers. Cotton is a sensitive crop that suffers from delayed sowing, leading to lower yields, higher pest attacks like pink bollworm, and disease outbreaks. But there’s a simple, proven solution — early sowing.

When cotton is planted between March and April, farmers can see a 14 to 35% increase in yield. Bolls are larger, flowering is better, and disease pressure is lower. Farmers who sowed cotton on April 15 earned up to PKR 150,000 per acre. The Punjab government is already offering financial support of PKR 25,000 for farmers sowing between February 15 and March 31.

But this is not just about helping farmers — this is about strengthening Pakistan’s economy. Our textile industry — the largest industrial sector in the country — depends entirely on cotton. Early sowing ensures better quality cotton, which feeds our textile mills with high-grade raw material. That means more exports, more jobs, and stronger foreign exchange reserves. It also reduces our dependence on cotton imports.

Cotton is not just a crop — it’s the lifeline of our land, our factories, and our economy. Decide today — sow early, earn more, and support Pakistan’s growth.