Prime Minister Azad Jammu and Kashmir, Sardar Tanveer Ilyas Khan, has said social media users can play a significant role in promoting tourism and projecting soft image of the territory.

The AJK premier expressed these views in his special message with reference to the social media policy of the Azad Kashmir government.

Underlining the growing importance of digital media, he said that it is imperative to pay attention to social media to fight the fifth-generation war.