According to Kaspersky’s latest findings, AI is highly appreciated among travelers for saving time, finding personalized recommendations and budget-saving offers. However, data security risks awareness is also high, which security experts call a good sign.
Kaspersky research revealed that the primary motivation for turning to AI in travel planning is to save time and simplify preparation, with 73% of users pointing out these benefits. Other important advantages of AI in traveling, named by 65% of respondents, are the search for information about the main attractions in the chosen location and personalized recommendations tailored to individual preferences. Additionally, 63% leverage AI to find the most favorable offers, while 61% trust it to uncover information that would otherwise be hard to find.
Apart from setting a route and searching for information, AI in travel planning in many cases is also responsible for booking hotels and even tickets which inevitably requires sharing personal data. The Kaspersky survey revealed that not all travelers are ready to entrust AI with their personal information.
Almost half (48%) of respondents see security risks in AI usage and try not to share any sensitive data with it. Together with those 37% who do not have many security concerns about AI but still try to be careful while working with it, 86% of those who use AI for travel planning, think about data security while working with these tools. Only 14% of travelers are confident that sharing any data with AI is totally secure.
“The survey highlights a noteworthy level of caution among travelers who use AI, which is a promising sign. A rational attitude is crucial for any type of online interactions, especially when we talk about personal data sharing. After all, your ’private‘ conversations with AI can still be exposed to cyber threats, or a favorable offer discovered by a chatbot may turn out to be nothing more than a scam. This doesn’t mean you should abandon these digital tools altogether.
Instead, stay mindful, avoid oversharing personal information, and think carefully while choosing which task you can assign to the AI. By doing so, AI-powered services can evolve into reliable assistants that help you tackle a wide range of challenges safely and effectively,” comments Vladislav Tushkanov, Group Manager at Kaspersky AI Technology Research Center.
While interacting with AI, Kaspersky recommends to avoid sharing personal data with AI assistants: ID, address, passwords, or any other sensitive details. Be very selective with the resources where you upload them. Verify links and emails AI gives you. Use reliable security solution like Kaspersky premium to check all URLs and block suspicious resources, secure your online payments.
If you choose AI as your main travel assistant make sure you have stable internet connection while staying abroad. Consider using an eSIM from Kaspersky esim store to have constant mobile data access.
