easypaisa continues its commitment to societal welfare, processing an impressive 310 million in donations through its platform as of 30th September 2024, including a significant contribution of PKR 91 million during the holy month of Ramadan. With a deep-rooted belief in the power of collective action, easypaisa contributed PKR 4.5 million, equating to PKR 1 for every PKR 20 donated by customers through the app, amplifying the impact of each contribution during Ramadan.
These donations were distributed to reputable charitable organizations such as Shaukat Khanum, Edhi Foundation, Al Khidmat Foundation, Maulana Tariq Jameel Foundation, and the Akhuwat Foundation. The funds made a tangible difference in the lives of those in need.
With more than 50 listed donation partners on the platform, easypaisa’s initiative resulted in a 75% year-over-year increase in donations collected, with more than 268,000 transactions performed. Additionally, there was a 74% rise in unique users donating through the app, leading to a 51% increase in transactions in Ramzan 2024 compared to Ramzan 2023.
“The fact that Pakistanis chose easypaisa to contribute 310 million rupees in donations this year is a testament to the trust our users place in us,” said Farhan Hassan, Head of easypaisa Wallet Business. “This record-breaking figure not only showcases the generosity of our nation but also highlights our platform’s reliability and ease of use. We are profoundly grateful to our partners and customers for their unwavering support. We remain committed to contributing towards society through the power of collaboration and technology.”
Adding to this, Hani Haider, Head of Growth & Analytics, TMB/easypaisa, stated, “We are ecstatic to see such a remarkable response from our users. The increase in donations reflects not only the trust that people have in our platform but also their commitment to making a difference in their communities. We will continue to enhance our capabilities to ensure that every contribution is maximized and has a meaningful impact on those in need. Our data shows that ease of access and transparent tracking of donations have been key factors in encouraging users to contribute more consistently. We will continue refining these capabilities to drive even greater impact.”
Donation partners have commended easypaisa’s crucial role in digitizing donations, empowering millions of Pakistanis to donate with ease and convenience, while making a lasting impact in the lives of those who needed it most.
easypaisa’s phenomenal growth to 45 million registered accounts and more than 15 million monthly active users—with one in four Pakistani adults empowered by an easypaisa account—marks just the beginning. By leveraging the power of technology and collaboration, easypaisa remains dedicated to promoting financial inclusion and financially empowering millions of Pakistanis.
